“Avengers VS X-Men” Spurs Historic First Major Comic Book AR Initiative

AUSTIN, Texas — March 12, 2012 — Yesterday, at the SXSW Interactive Festival, Marvel Entertainment unveiled Marvel AR, the first major augmented reality app from a comic book company. As part of the recently announced Marvel ReEvolution, which brings the world of print and digital media together for a comics experience like never before, the Marvel AR app powered by Aurasma will be released on April 2 for iOS and Android devices. Fans can first discover the power of this new app in Avengers VS X-Men #1, arriving in comic stores on April 4 and kicking off the comic book event of the year in which the world’s most popular Super Heroes go to war!

By opening this app and scanning select Marvel products featuring the Marvel AR logo, you’ll unlock exclusive content starring the world’s most popular super heroes — including Iron Man, Thor, Captain America, Spider-Man, Wolverine, Hulk and many others! Go behind the scenes of your favorite comics, see new footage, hear from creators, get caught up on past events and more!

“It’s time to join the Marvel ReEvolution, as we bring the worlds of print and digital media together for an unprecedented fan experience,” said Peter Phillips, senior vice president and general manager, Marvel Digital Media Group. “Avengers VS X-Men is the biggest story we’ve ever told and teaming with Aurasma allows us to bring our fans a deeper experience when they purchase select Marvel comics and other Marvel products. Just wait till you see what we’ve planned!”

Marvel partnered with Aurasma, the world’s leading augmented reality platform, to create a mobile experience designed to empower fans to discover a new world of content that brings their favorite Super Heroes to life through tablets and mobile devices. Aurasma’s cutting-edge image recognition technology enables the Marvel AR app to recognize images in new Marvel comic books, promotional posters and other merchandise, seamlessly augmenting the images with interactive virtual content such as videos, animations and more.

“Marvel is no stranger to digital media and is once again making history, this time by using Aurasma’s transformative technology to bridge the physical world with the virtual,” said, David Stone, Aurasma’s director of client services. “What better way to excite and engage fans than to give them the power to interact with all of their favorite characters in a new way?”

Aurasma’s free platform unlocks a whole new dimension for partners to creatively enhance the real world. In this case, comic books will reach new depths by unleashing coveted and fan-pleasing content like director and editor commentary and other special features, only accessible through the Marvel AR app.

The Marvel AR companion app, powered by Aurasma, will be available for free in April at the Apple App Store and Android Market.


Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit


Aurasma is the world’s first visual browser – a new augmented reality technology that merges the physical world with the virtual. Available as a free app for iPhone 3GS, 4, 4S, iPad2 and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognize and understand real-world images and objects in much the same way as the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called “Auras”. Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.

Since its launch in June 2011, Aurasma has had more than three million downloads. Over 3,000 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.


The Marvel Booth At Wondercon 2012: The Only Place To Meet Creators And Win Prizes!

This week, Marvel heads to Wondercon! Marvel (Booth #201), along with the hottest creators in the industry, bring fans all that they’ve been craving and more! Over the course of the three day event, Marvel is bringing the fan service with giveaways, signings, and the fan favorite costume contest to make Wondercon an event to remember! Be sure to stop by the Marvel Booth (#201) for your chance to get in on the fun the entire weekend!

And that’s not all because, we have an all-star cast of your favorite Marvel creators who will be at the booth signing all weekend long! Swing by and visit Marvel icons including none other than Jeph Loeb, Mark Waid, Humberto Ramos, Arthur Adams, Gabriel Hardman and more!

Each year, Marvel brings the biggest and best announcements to Wondercon, and this year is no different! Love the Marvel Universe? Can’t wait for Avengers VS. X-Men? Need to know what new books are on the horizion? Well then be sure to check out the great panels we’ve got planned!

Can’t make it to the convention? Follow along on the Marvel Events App &, the best way to get exclusive videos, real-time announcements from the convention floor and up-to-the-minute panel, in-booth, and signing schedules of all your favorite Marvel creators!

For more on Marvel at Wondercon – visit!

To find a comic shop near you, visit or call 1-888-comicbook. 

Decision collision. How I decided on a e-reader.

I recently decided to reluctantly dive into the e-reader arena and bought a kindle fire. I have fought this urge for a while now.  I am a certified hardcover reader and felt I could not deal without the pleasing heft and feel only a “real” book could afford me. For some reason I could easily discard buying a Cd and focus on mp3 with no issues. I could stop buying movies and use netflix or Hulu without feeling a tinge of guilt. Not books though. Or even comics.  There is something very primally satisfying about holding and reading a book to me.
Unfortunately,  since I also cannot bring myself to sell any of my books once read, I have an extensive collection of hardcover books that are taking up a good portion of my basement bookcases. I spent from the time the kindle Fire was released until now to crunch the numbers and for me, the Fire wins. You might be thinking that I decided on the kindle fire because of its apps or Aneroid underpinnings. Its not even because the majority of my friends have Kindles, although that did help when weighing my decision.

I will share with you what won me over.
1. It fits in my overly large bear claw hands with ease.
2. It has a nicer to navigate screen. (Albeit not always smooth)
3. It feels the most “book like” in my bear claw hands.
4. Most importantly, it has the books and magazines I want to read.

That’s about it really. It just took me this long to compare and contrast features and usability for me. I still long for the heft of a paper book, but I am enjoying the ability to carry thousands of books in less space than a pad of paper. And if you are wondering, we own an ipad and yes it has a kindle app. The ipad is too big to hold in one hand and just ….. read. The other e-readers definitely beat it there which is the last real reason I chose the Kindle Fire.

Hopefully this window into my decision process can help you decide which e-reader is right for you if you are on the fence. 

Talk to you all soon in the next episode of Geek Tech Live!


I’m not sold on the new SDCC badge system, mostly because I dont have tickets

I tried my best this year AGAIN to get Comic con Tickets ( @SDCC ) for San Diego Comic-Con. Even with a limited set of available registrants and having to go through a complex ritual to make sure you were even able to get in virtual line for said tickets, I lost out. One of my close friends made it to #8000 or so in line from 30k and then found out that all Comic Con tickets were SOLD OUT.

Hindsight being 20/20 in this case, I should have just bought the tickets on site when I was there in 2010. This is now 2 years in a row that I am not going to SDCC through no fault of my own. I hope for everyone else out there like me who was unable to gain tickets that there is another resale of tickets soon. Maybe then I can get at least a single day pass.

This is my new White Whale.