Marvel AR Wins Prestigious 2012 Mobile Excellence Award!

Marvel AR Wins Prestigious 2012 Mobile Excellence Award!

 

Marvel Entertainment is proud to announce that the Marvel AR app, powered by Aurasma, won the 2012 Mobile Excellence Award in the category of “Best Mobile Application for Entertainment.” The Marvel AR app, which uses augmented reality to provide Marvel’s comic book readers with exclusive original content, launched alongside the top selling Avengers VS X-Men comic book event and is now compatible with all of Marvel’s most anticipated new series launches.

 

“We’re honored to have been included in this category against such strong competitors including Fandango, TMX, Univision and Snapcuts”, explained Peter Phillips, SVP & General Manager, Marvel Digital Media Group. “Marvel AR is a crucial part of the Marvel ReEvolution, our commitment to evolving all Marvel’s comic book offerings by bringing the worlds of print and digital media together in exciting ways. This is just the beginning of our exciting plans!”

 

The Marvel AR app lets users go behind the scenes of their favorite comics with exclusive interviews, features, art,  3D action scenes, recaps of past events, and more! It is available on both iPhone and Android devices, from iTunes or Google Play.

 

For more on Marvel AR, please visit marvel.com 

 

To find a comic shop near you, visit www.comicshoplocator.com or call 1-888-comicbook.

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com 


MARVEL AND AURASMA UNVEIL “MARVEL AUGMENTED REALITY” AT SXSW!

“Avengers VS X-Men” Spurs Historic First Major Comic Book AR Initiative

AUSTIN, Texas — March 12, 2012 — Yesterday, at the SXSW Interactive Festival, Marvel Entertainment unveiled Marvel AR, the first major augmented reality app from a comic book company. As part of the recently announced Marvel ReEvolution, which brings the world of print and digital media together for a comics experience like never before, the Marvel AR app powered by Aurasma will be released on April 2 for iOS and Android devices. Fans can first discover the power of this new app in Avengers VS X-Men #1, arriving in comic stores on April 4 and kicking off the comic book event of the year in which the world’s most popular Super Heroes go to war!

By opening this app and scanning select Marvel products featuring the Marvel AR logo, you’ll unlock exclusive content starring the world’s most popular super heroes — including Iron Man, Thor, Captain America, Spider-Man, Wolverine, Hulk and many others! Go behind the scenes of your favorite comics, see new footage, hear from creators, get caught up on past events and more!

“It’s time to join the Marvel ReEvolution, as we bring the worlds of print and digital media together for an unprecedented fan experience,” said Peter Phillips, senior vice president and general manager, Marvel Digital Media Group. “Avengers VS X-Men is the biggest story we’ve ever told and teaming with Aurasma allows us to bring our fans a deeper experience when they purchase select Marvel comics and other Marvel products. Just wait till you see what we’ve planned!”

Marvel partnered with Aurasma, the world’s leading augmented reality platform, to create a mobile experience designed to empower fans to discover a new world of content that brings their favorite Super Heroes to life through tablets and mobile devices. Aurasma’s cutting-edge image recognition technology enables the Marvel AR app to recognize images in new Marvel comic books, promotional posters and other merchandise, seamlessly augmenting the images with interactive virtual content such as videos, animations and more.

“Marvel is no stranger to digital media and is once again making history, this time by using Aurasma’s transformative technology to bridge the physical world with the virtual,” said, David Stone, Aurasma’s director of client services. “What better way to excite and engage fans than to give them the power to interact with all of their favorite characters in a new way?”

Aurasma’s free platform unlocks a whole new dimension for partners to creatively enhance the real world. In this case, comic books will reach new depths by unleashing coveted and fan-pleasing content like director and editor commentary and other special features, only accessible through the Marvel AR app.

The Marvel AR companion app, powered by Aurasma, will be available for free in April at the Apple App Store and Android Market.

ABOUT MARVEL

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com.

ABOUT AURASMA

Aurasma is the world’s first visual browser – a new augmented reality technology that merges the physical world with the virtual. Available as a free app for iPhone 3GS, 4, 4S, iPad2 and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognize and understand real-world images and objects in much the same way as the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called “Auras”. Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.

Since its launch in June 2011, Aurasma has had more than three million downloads. Over 3,000 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.

 

Geek Tech Live 73 Learn Android, Archos 7 Android device, AR by Tagwhat and Apture WordPress Plugin

Welcome to Episode 73 of Geek Tech Live! In this episode I talk about

  • Archos 7 Android powered  Tablet
  • Augmented Relality for Android by Tagwhat service
  • Learn Android Development at home with EduMobile.org
  • My Favorite WordPress Plugin. Apture!

The Archos 7 Android Powered Tablet is finally here.

So, If you were a hold out and Said ” I dont want an Ipad, Android is for me” well your wait is over. The ARchos 7 is here and it is bringin a big game changer to the tablet market. Not only is it Android powered but it also is priced at half the cost of a similarly decked out Ipad.  Here are the Specs:

Up to 44 hours of Music playback, weighing in at 0.8 pounds and equipped with 8GB of Flash Memory. It comes pre-installed with a few apps like Aldiko for book reading, eBuddy for IM and DailyPaper. It’s only Wi-Fi but the price cant be beat at $199.99! The Archos 7 also has USB ports for syncing with other devices. You can now Pre-order the device at Amazon right now! Click here to get your Pre-Order on!

Augmented Reality App by TagWhat Service

TagWhat is a new Service that is now Available for Android ( and IPhone) that will take your social Networking to a new level.

In essence TagWhat will take your current Social networking apps like Foursquare, etc.. and wrap them in a nice Augmented Reality blanket all snugly and warm. Users can show the location they are at and then post snippets of their thoughts about that location. When you look at a view of a street where someone has posted that snippet TagWhat then overlays that information in an augmented reality view. pretty awesome really. Augmented Reality is still very new and it will definitely need some on-boarding by larger audiences to really catch on but this is definitely a great step in the right direction. Retailers are looking at Augmented Reality as a way to leverage more sales as they can post sales of their products and even prices updated immeditely online. You could walk past a clothe store and find out if jeans were on sale and possibly even search inventory to see if they had your size in stock. All without even walking in the front door! Now that is pretty cool!

Learn Android Development At home with EDUmobile.org

If you now have the Bug to write your own Android app but dont have the time to go back to school or Take night classes then EDUmobile.org may be your ticket to success! EDU Mobile released a press release recently stating the following:

“EDUmobile.ORG has launched their Android Development Training Program that teaches candidates via Online Video, One-on-One sessions and Weekly Worksheets. The course teaches Android development from start to finish over a 10 week period. Candidates may learn at home at a time convenient to them. Android offering has been introduced by EDUmobile after having launched their flagship and very popular iPhone Training Course – which has successfully taught over 200 candidates.”

Head on over to EDUmobile.org and check out their class schedule for more information. You may just be the next Millionaire App maker!

My Favorite new Plug-in, Apture for WordPress and other Blogs too!

I came across Apture for my Blog GeekTechLive.com while on Danny Browns Website. He uses it there and actually just posted a blog entry on his favorite WordPress Plug-ins.  Apture is just extremely easy to use and very cool to see in action.  I can link things like my Twitter stream and if you click on that link it will take you to Twitter.com but if you hover over the little icon next to it you will see my actual twitter updates pop up in a little window. How cool is that! now you can check my updates and not have to leave GeekTechLive.com.  Oh, and the bar you see at the top of my Blog as you scroll? yes that is Apture too! you can share anything you see on my site now very easily by just using those links I am providing to you via Apture. If you have a Blog I highly recommend taking a look at Apture. it really is very slick.

Well, Thats it for this episode of Geek Tech Live. I can be found on Facebook , I have a fan page on Facebook as well and you can Like me by using the “like” button in the sidebar to the right. Oh, and Like I said before , I am on Twitter as well . Talk to you all soon!