MARVEL AND AURASMA UNVEIL “MARVEL AUGMENTED REALITY” AT SXSW!

“Avengers VS X-Men” Spurs Historic First Major Comic Book AR Initiative

AUSTIN, Texas — March 12, 2012 — Yesterday, at the SXSW Interactive Festival, Marvel Entertainment unveiled Marvel AR, the first major augmented reality app from a comic book company. As part of the recently announced Marvel ReEvolution, which brings the world of print and digital media together for a comics experience like never before, the Marvel AR app powered by Aurasma will be released on April 2 for iOS and Android devices. Fans can first discover the power of this new app in Avengers VS X-Men #1, arriving in comic stores on April 4 and kicking off the comic book event of the year in which the world’s most popular Super Heroes go to war!

By opening this app and scanning select Marvel products featuring the Marvel AR logo, you’ll unlock exclusive content starring the world’s most popular super heroes — including Iron Man, Thor, Captain America, Spider-Man, Wolverine, Hulk and many others! Go behind the scenes of your favorite comics, see new footage, hear from creators, get caught up on past events and more!

“It’s time to join the Marvel ReEvolution, as we bring the worlds of print and digital media together for an unprecedented fan experience,” said Peter Phillips, senior vice president and general manager, Marvel Digital Media Group. “Avengers VS X-Men is the biggest story we’ve ever told and teaming with Aurasma allows us to bring our fans a deeper experience when they purchase select Marvel comics and other Marvel products. Just wait till you see what we’ve planned!”

Marvel partnered with Aurasma, the world’s leading augmented reality platform, to create a mobile experience designed to empower fans to discover a new world of content that brings their favorite Super Heroes to life through tablets and mobile devices. Aurasma’s cutting-edge image recognition technology enables the Marvel AR app to recognize images in new Marvel comic books, promotional posters and other merchandise, seamlessly augmenting the images with interactive virtual content such as videos, animations and more.

“Marvel is no stranger to digital media and is once again making history, this time by using Aurasma’s transformative technology to bridge the physical world with the virtual,” said, David Stone, Aurasma’s director of client services. “What better way to excite and engage fans than to give them the power to interact with all of their favorite characters in a new way?”

Aurasma’s free platform unlocks a whole new dimension for partners to creatively enhance the real world. In this case, comic books will reach new depths by unleashing coveted and fan-pleasing content like director and editor commentary and other special features, only accessible through the Marvel AR app.

The Marvel AR companion app, powered by Aurasma, will be available for free in April at the Apple App Store and Android Market.

ABOUT MARVEL

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com.

ABOUT AURASMA

Aurasma is the world’s first visual browser – a new augmented reality technology that merges the physical world with the virtual. Available as a free app for iPhone 3GS, 4, 4S, iPad2 and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognize and understand real-world images and objects in much the same way as the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called “Auras”. Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.

Since its launch in June 2011, Aurasma has had more than three million downloads. Over 3,000 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.

 

Geek Tech Live 76 Wikitude AR GPS, Android 2.2 Froyo on Nexus ONE and Ecto-1 plates

This is Chris your host and Welcome again to Geek Tech Live where “you get a serving of Geek Twice a week!”

in this episode:

  • Wikitude Drive GPS AR for android
  • Android 2.2 arrives on Nexus One
  • Ecto 1 License Plates? sign me up!

Grab a Coffee, Jump on that Treadmill and turn up the volume! Its time for Geek Tech Live!

Wikitude Drive GPS AR for android

Wikitude Drive made by Mobilizy is the first Augmented Reality GPS application and its only found on the Android Phone. Minimum OS version is 1.6 but as you will find out in my next topic that should not be an issue for very long, especially if you have a Nexus ONE.  The very cool thing about this application is that it is AR driven so you see a live view of the road ahead and it overlays the route you need to take to get to your destination. It is currently only in beta but they are looking for test drivers so if you rock an Android phone and you want to take part in the Beta test head on over to Wikitude.org . You can tell them Chris sent you but they dont even know who I am so don’t bother. 😉 This is a very cool Application for Android devices. Minority report computers are just a hop skip and a jump from this point. I hope that Jobs is listening. if the Iphone HD doesn’t have this ability then Android is definitively winning in the awesome category.

Here is a YouTube Video of the AR GPS in action. pretty awesome eh?

Android 2.2  Froyo arrives on Nexus One

Confirmed this morning! Android 2.2  Froyo is now officially available on the Nexus ONE. It is being rolled out slowly it seems and as of this writing is starting to turn up in tweets and in comments on the major Tech Blogs.

If you have been living under a rock or in a cave for a while. Here are the highlights of What exactly Froyo will mean to the Android users out there:

  • Huge Speed improvements
  • Navigation bar is modified
  • Google Search Bar Modification
  • Tethering and Portable Hotspot ( Hey Apple and AT&T ! You guys reading this?)
  • External Storage for applications on an SD card.
  • Gmail got a huge boost in usability
  • Pin codes instead of a pattern for locking device

Ecto 1 License Plates? sign me up!

I have said this before and I will say it again. I am a huge Ghostbusters Fan. Not GB 2 but the original. I think most of my childhood was watching and re-watching that movie on VHS. I absolutely love everything about it. Granted the soundtrack is a bit dated now but the story is just as good on Day 1002 as it was on day 1. But I digress, I was skipping through my RSS reader and came across a Thinkgeek posting. Lo and behold! ThinkGeek has a Ghostbusters Ecto-1 replica License Plate up for grabs! Me want very bad. Its sutable for framing or putting in your back window of your car.  It is not a legit plate so dont even think of going out and putting it on your car. you will be pulled over by the police and then I will have to say ” I told you so”. So dont do it even if you think your last name looks Ghostbuster-ish.

Head on Over to Thinkgeek.com to buy your very own License plate before they are sold out. and by sold out I mean me buying them all for myself.

Well, that is it for this episode of Geek Tech Live. I have been Chris and you have been the audience. you can find me on Twitter and on Facebook and while you are at it. Subscribe to my RSS feed or better yet Subscribe to my email updates! I promise no spam just Geeky Goodness from yours truly!

Geek Tech Live Ep 44 Sharkoon USB LanPort Twitter Augmented Reality Crutchfield mobile and Cliq firmware

Welcome back Geek Tech Live fans! hope you had a happy Black friday and Thanksgiving! so lets jump on it to the news and reviews you care about.

Sharkoon USB LanPort

sharkoon

Every find yourself needing either a bunch of USB sticks or even a hard drive just attached to the LAN? well wait no more! sharkoon has you covered! they are best known for their HDD docks but  now they have the Sharkoon USB LanPort whihch is a usb adapter that connects a usb port directly with a LAN making andy USBstorage device your own personal NAS drive! cool eh?  only available in europe but they are retailing at 22.99 Euros and 36.99 Euros for a 4 port model. check them out here

http://www.sharkoon.com/index_en.html

Twitter gets AR (augmented Reality) app! the apocolypse is here!!!!

Do you use twitter? do your friend tweet using geotagging? well now you can see  in real time exactly where they are tweeting from using augmented reality!

twitter augmented reality

pretty cool eh? its 3 bucks at the app store for Iphones but only 3GS as it needs the 3GS\’s compass to align things up correctly. definitely a cool little app. although i think it is pretty single tasker and if your friends dont geotag their tweets you dont see anything. 🙁

Crutchfield gets a Mobile site worthy of the electronics giant!

I like crutchfield. ever since I Was doing custom car stereos back in high school and college crutchfield was a great place to get good products for the average guy with some higher end stuff here and there. well now all you have to do is point your smart phone at crutchfield.com and it senses your smart phones presence and sends you to a mobile formatted site that really looks slick. you can outfit your car as well as purchase right on your phone! awesome!

PR release is found here for all the information!

here is a screen shot

crutchfield mobile

And finally Tmobile CLIQ gets a firmware Update

this update fixes a bunch of issues with battery life, touchscreen accuracy, and bluetooth. if you have a CLIQ and you havent yet. go get this firmware update now!

Engadget article details http://www.engadget.com/2009/12/01/t-mobile-pushing-cliq-firmware-update-today/

And dont forget to check out Zazzle.com for all your holiday gift giving needs!

Geek Tech live is now on Twitter at @Geektechlive Follow me on there for more news that doesnt make it into the show!

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Zazzle 10 Percent Off coupon Geek Tech Live can now offer Super cool Discounts at Zazzle! 10% off any purchase of $50 dollars or more and get free shipping or 12% off a purchase of $75 dollars or more. Check out the Fantastic one of a kind items at Zazzle.com now and claim your discount! Zazzle 12 Percent Off coupon
Put in promo code GEEKTECHSHOW for 10% off any order $50 or more when checking out at Zazzle.com ! Read about more offers at my special Mevio zazzle.com offers page. Click here for more details! Put in promo code GEEKTECHLIVE for 12% off any order of $75 or more when checking out at Zazzle.com !

I have to say, Zazzle Definitely empowers its Sellers, including everyone from amateur artists to professional photographers to the world’s most successful brands like the Walt Disney Company and Lucasfilm (Star Wars), to turn their creativity into income by selling everything from t-shirts to mugs, mousepads, hats, and posters, even skateboards and shoes.   With so many products from which to choose, Zazzle is the best source for unique high-quality gifts for everyone no matter what the occasion. Heck, we use Zazzle for our own GTL branded gear! check us out at http://www.zazzle.com/geektechlive

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Geek Tech Live : Geek Tech Live Ep 44 Sharkoon USB LanPort Twitter Augmented Reality Crutchfield mobile and Cliq firmware