MARVEL AND AURASMA UNVEIL “MARVEL AUGMENTED REALITY” AT SXSW!

“Avengers VS X-Men” Spurs Historic First Major Comic Book AR Initiative

AUSTIN, Texas — March 12, 2012 — Yesterday, at the SXSW Interactive Festival, Marvel Entertainment unveiled Marvel AR, the first major augmented reality app from a comic book company. As part of the recently announced Marvel ReEvolution, which brings the world of print and digital media together for a comics experience like never before, the Marvel AR app powered by Aurasma will be released on April 2 for iOS and Android devices. Fans can first discover the power of this new app in Avengers VS X-Men #1, arriving in comic stores on April 4 and kicking off the comic book event of the year in which the world’s most popular Super Heroes go to war!

By opening this app and scanning select Marvel products featuring the Marvel AR logo, you’ll unlock exclusive content starring the world’s most popular super heroes — including Iron Man, Thor, Captain America, Spider-Man, Wolverine, Hulk and many others! Go behind the scenes of your favorite comics, see new footage, hear from creators, get caught up on past events and more!

“It’s time to join the Marvel ReEvolution, as we bring the worlds of print and digital media together for an unprecedented fan experience,” said Peter Phillips, senior vice president and general manager, Marvel Digital Media Group. “Avengers VS X-Men is the biggest story we’ve ever told and teaming with Aurasma allows us to bring our fans a deeper experience when they purchase select Marvel comics and other Marvel products. Just wait till you see what we’ve planned!”

Marvel partnered with Aurasma, the world’s leading augmented reality platform, to create a mobile experience designed to empower fans to discover a new world of content that brings their favorite Super Heroes to life through tablets and mobile devices. Aurasma’s cutting-edge image recognition technology enables the Marvel AR app to recognize images in new Marvel comic books, promotional posters and other merchandise, seamlessly augmenting the images with interactive virtual content such as videos, animations and more.

“Marvel is no stranger to digital media and is once again making history, this time by using Aurasma’s transformative technology to bridge the physical world with the virtual,” said, David Stone, Aurasma’s director of client services. “What better way to excite and engage fans than to give them the power to interact with all of their favorite characters in a new way?”

Aurasma’s free platform unlocks a whole new dimension for partners to creatively enhance the real world. In this case, comic books will reach new depths by unleashing coveted and fan-pleasing content like director and editor commentary and other special features, only accessible through the Marvel AR app.

The Marvel AR companion app, powered by Aurasma, will be available for free in April at the Apple App Store and Android Market.

ABOUT MARVEL

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com.

ABOUT AURASMA

Aurasma is the world’s first visual browser – a new augmented reality technology that merges the physical world with the virtual. Available as a free app for iPhone 3GS, 4, 4S, iPad2 and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognize and understand real-world images and objects in much the same way as the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called “Auras”. Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.

Since its launch in June 2011, Aurasma has had more than three million downloads. Over 3,000 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.

 

Geek Tech Live Ep 61 SXSW Disney goes Tron crazy a Tetris chair portal 2 and Ipad pre-sale

Geek Tech Live 61

Sunday March 14th edition.

On this episode of GeekTech Live:

  • SXSW …. wish I could have gone sounds like a lot of fun. Texas is always a blast!
  • Tettris chair for your game seating needs.
  • More portal 2 info leaked out
  • Disney Monorail replaced with a Tron Lightcycle?
  • Line up at the trough the IPad preorder begins!

Hi everyone, wow its been a weird week over here, if you have been reading my tweets on twitter at @geektechlive
you have heard me talking about my new fish tank build. well that has
taken a big step forward but took most of the weekend. I am now behind
schedule for the week but trying to catch up fast. If you hear my voice
crackle a bit the fumes from the PVC cement really did a number on me
sneezing and coughing most of today.

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Ok,

SXSW

South by Southwest, or SXSW
for all the cool kids is THE event for Music, Movies and
interactive/social media. I have seen tweets from all the major players
in attendance. I think that next year I will be going to Comic-con AND
SXSW. from what I have seen online and heard in the twitstream it
really looks awesome! To quote SXSW.com telling what the gathering is :

Year
after year, the event is a launching pad for new creative content. New
media presentations, music showcases and film screenings provide
buzz-generating exposure for creators and compelling entertainment for
audiences. Conference panel discussions present a forum for learning,
business activity thrives at the Trade Shows and global networking
opportunities abound. Austin serves as the perfect backdrop for SXSW®,
where career development flourishes amid the relaxed atmosphere.
Intellectual and creative intermingling among industry leaders
continues to spark new ideas and carve the path for the future of each
ever-evolving field, long after the events’ conclusion.

via SXSW.com

Tetris Chair

UberGizmo had a cool if not albeit uncomfortable chair in the shape
of Tetris tiles. A Mexican Industrial Designer named Gabriel Canas
designed the chair for all us geeks out there. No price is set on the
chair or if it will be sold at all. but still it IS pretty cool.

Now I just need a Galaga end table and Qbert TV tables and I would be set!

via UberGizmo.com

More Portal 2 Info

VG247.com has the scoop on Portal 2 and some more defined details of what the game will be about, where and when it takes place.

To quote VG247.com:

  • The game takes place hundreds of years after the original. Hence why the Aperture centre looks a lot like a jungle possibly.
  • GlaDOS returns as the main villain, with the subject from the last game, Chell, coming back to be the protagonist.
  • The co-op campaign is separate from the main story in the game. It lets you play as two bipedal robots.
  • Those personality cores thrown into the fire at the end of the
    last game? They’ve shut off areas of the Aperture lab and made it their
    own.
  • Physics has a bigger role this time, with one demo showing a
    portal could be used from an air vent to suck air from one area to an
    another.
  • Reflection cubes will be added to the game for laser-based puzzles.
  • Valve had no idea Portal 1 would be so big.
  • The original Portal was seen as a “test bed”. The sequel will be a fully fledged title.

So there you have it! more info on the Portal 2 Game
soon to become reality. Lets all keep our fingers crossed and hope a
beta test group opens up for us to try it out.

via VG247.com

Disney Replaces Monorail with Tron Lightcycles!

Ok not really but still these shots I found at Collider.com are
truly getting me pumped up for the movie. If Only I could get my own
Lightcycle. If I do ever get one you will be the first to know. Thanks
Steve Weintraub of Collider.com for posting this shot! Love it!

via Collider.com

Ipad Preorders open the floodgates of Early Adopters

I like new tech. I really do. I even will buy some tech on preorder
if I can see or feel a demo unit of it or at least glimpse it behind a
glass box on a pedestal. I have unfortunately not been able to score an
Apple Ipad to review for testing purposes and I cant seem to find a
reasonable demo unit to play with either. Compared to the big boys like
Twit or crunch gear I am just some guy with a mic and a really great
Barry White smooth voice so I dont get the uber-cool gadgets to
review…. yet. to quote Anthony Dinozzo of NCIS ” Working on it Boss!”
.

All that being said, as I continue to see the early adoption sales peak past 120k according to techmeme
I am even more inclined to wait a bit. I think based on what I am
reading I will be leaning toward the 3G model as your not tied to a
commitment for the 3G. I do believe that there may be some issues with
the first generation Ipad as all new first generation devices are akin
to have. Articles like PC World’s ” Ipad Pre-orders: for Idiots Only”
really got me thinking how I want to spend my Discretionary Gadget
cash. I am not ruling out the fact I want one. but I also want the next
Iphone and I LOVE my Iphone.

So, are you going to pre-order? have you already? which Ipad did you get? c’mon! dish! I really would love to know!

links via techmeme.com

Well
that’s it everyone. Happy St. Patty’s Day and I will see you all in a
few days! You can always follow me on Twitter @Geektechlive or on
Facebook at http://www.facebook.com/Geektechlive .

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Geek Tech Live : Geek Tech Live Ep 61 SXSW Disney goes Tron crazy a Tetris chair portal 2 and Ipad pre-sale